Aktualny czas: 26-04-2018, 04:04 Witaj! (LogowanieRejestracja)



Odpowiedz 
 
Ocena wątku:
  • 0 Głosów - 0 Średnio
  • 1
  • 2
  • 3
  • 4
  • 5
h even more than Louisville—contains no activatio
08-04-2018, 05:15
Post: #1
h even more than Louisville—contains no activatio
Adidas did revisit its association with Louisville following Strippergate. But not in a way that logic might predict. Instead of attempting to suspend, reduce or even Aby zobaczyć link musisz być zarejestrowanym użytkownikiem forum-zarabianie.pl terminate the agreement, on August 2017, just two months after the NCAA punished the school and coach, Adidas and Louisville negotiated a massive 10-year, $160 million contract extension, the largest such sponsorship in the company’s history. Aby zobaczyć link musisz być zarejestrowanym użytkownikiem forum-zarabianie.pl The extension—which goes into effect on July 1 of this year and runs to 2028— was celebrated with a pep rally in Papa John’s Cardinal Stadium.The Cards became recipients of the fourth-richest branding deal in college sports. Chris McGuire, the senior director of sports marketing for Adidas North America, didn’t seem particularly disturbed by Louisville’s off-court issues, telling The Courier Journal, “We’re proud this will be our largest commitment in the college space.” According to ESPN, in internal strategy documents, Louisville vowed to “write the next chapter for college athletics, for Aby zobaczyć link musisz być zarejestrowanym użytkownikiem forum-zarabianie.pl streetwear and fashion.” Jurich, by this point earning in excess of $5 million put it this way: “We’re part of the Aby zobaczyć link musisz być zarejestrowanym użytkownikiem forum-zarabianie.pl Adidas family, and I certainly hope they know they are part of the Cardinal family.”The extension dramatically increased the Aby zobaczyć link musisz być zarejestrowanym użytkownikiem forum-zarabianie.pl amounts and ways in which Adidas will pay Louisville. This year, for example, the annual base compensation surges from $1.6 million to $10 million. The deal added jobs to Louisville’s athletic department, including the hiring of Jurich’s daughter, Haley, to serve as a liaison between the school and Adidas.

Then there is this: in addition to the base, according to the extension, Adidas will pay Louisville $3 million annually in what are vaguely referred to as “activation investments.” The monetary value of these “activations” far eclipses those contained in the 2014 deal, which annually netted Aby zobaczyć link musisz być zarejestrowanym użytkownikiem forum-zarabianie.pl Adidas a comparatively modest $440,000 to $530,000.So what are these so-called “activations”? That remains a bit of Aby zobaczyć link musisz być zarejestrowanym użytkownikiem forum-zarabianie.pl a mystery in the Louisville deal. Activations fall under the broad umbrella of “marketing.” The contract explains that Aby zobaczyć link musisz być zarejestrowanym użytkownikiem forum-zarabianie.pl “activations” include a diverse alliance of “University/Adidas internship program, agencies and Adidas strategic brand initiatives.” The contract foregoes further detail and explanation.Louisville spokespersons have offered additional commentaries on activations. In 2014, Brent Seebohm referred to activations as “extra marketing” value for Louisville. On March 15, Kenny Klein told SI via email that activations are geared for “co-promoting both brands in a mutually beneficial manner” and cover such items as the aforementioned internship program, co-branded facility signage/upgrades, brand campaigns, Aby zobaczyć link musisz być zarejestrowanym użytkownikiem forum-zarabianie.pl associated media buys and “special programming initiatives such as partnering with their Brooklyn Farm to research Aby zobaczyć link musisz być zarejestrowanym użytkownikiem forum-zarabianie.pl next gen design and market creative.”

That Adidas would spend on promoting its sponsorship with Louisville is hardly Aby zobaczyć link musisz być zarejestrowanym użytkownikiem forum-zarabianie.pl surprising. Activation fees are not uncommon in sponsorship deals and typically refer to payment arrangements for marketing efforts to promote a sponsorship. Money spent by sponsors on activations is in addition to money spent to secure the sponsorship rights.Yet the open-endedness and stunningly high dollar amounts paid to Louisville to promote the Adidas sponsorship invite scrutiny. This is particularly true in the middle of a college basketball corruption scandal that has implicated Louisville and featured under-the-table payments transmitted under the guise of legitimacy.Activation investments are also not boilerplate clauses in Adidas deals. SI is in possession of the branding contracts Adidas negotiated Aby zobaczyć link musisz być zarejestrowanym użytkownikiem forum-zarabianie.pl with Indiana University athletics back in 2016. They do not contain any activations. Such fees are also not found in Aby zobaczyć link musisz być zarejestrowanym użytkownikiem forum-zarabianie.pl branding contracts signed by other major apparel companies. SI has obtained branding contracts negotiated by Nike with the athletic departments of the University of Kentucky, the University of Oregon and the University of Minnesota. A review of these contracts reveals no activation investments either.Sources tell SI that the Adidas contract for Houston Rockets star James Harden—worth even more than Louisville—contains no activation clauses. (Asked to comment on the Louisville contract generally and the activation fees in particular, Adidas declined.)
Znajdź wszystkie posty użytkownika
Odpowiedz cytując ten post
Odpowiedz 


Skocz do:


Użytkownicy przeglądający ten wątek: 1 gości



This forum uses Lukasz Tkacz MyBB addons.